I am an Assistant Professor of Marketing at Radboud University, the Netherlands. I received my PhD in Marketing from The University of Melbourne, Australia in 2020.

Most of my research focuses on how technology products like smartphones, laptops, Wi-Fi routers, smart-assistants, and wearables shape our everyday activities and experiences. For instance, I have thought a lot about how we can put our tech-products to meaningful uses for longer, particularly in family contexts; and how tech-products impact upon the lived experiences and wellbeing of older people.

My research has been published in the Journal of Marketing (FT50), Marketing Theory, Journal of Marketing Management, European Journal of Marketing, and Academy of Marketing Science (AMS) Review, among other outlets. I have also published my work in disciplines outside of marketing. This includes research that features in Security Dialogue (political science), and edited volumes like Writing Artifacts (English and material culture studies) and Methodology to Address Grand Challenges (methodology and management research).

Theory-wise, I draw from consumer culture perspectives to understand technology adoption and consumption. I often work with theories of assemblage, Actor-Network Theory, and Object-Oriented Ontology—lenses that help us better account for the influences of nonhuman entities like technologies, everyday objects, and spaces on consumers, consumption, and markets.

In my current projects, I am most interested in how historical developments in objects, technologies, media, culture, and society echo into the present day and shape consumption and market contexts. In particular, I am studying developments in contexts as diverse as local food, housing, intergenerational relations, artificial intelligence, professional wrestling, sneaker collecting, and videogaming.